Hector Kolonas

In the newest edition of Undercurrents (underwritten by Nexudus) we explore how much yield management belongs in coworking, with insights from Eyal Lasker (Flexspace AI), Bryce Hill (Denver Coworking), Gregg Jackowitz (Bond Collective), Jana Greer (Colliding Clouds), Sarah Sich (work.life), Adrian Palacios (Nexudus) and Hector Kolonas (Syncaroo).

Inventory expires by the hour. The question isn’t whether you already price dynamically, it’s whether you’re doing it with judgement or just a spreadsheet once a quarter.

Hector Kolonas at Syncaroo explains Forward Deployed Engineers (FDEs): engineers embedded with customers to keep evolving systems as the business changes, a model pioneered by Palantir and now used by AWS, OpenAI and Anthropic. He argues CRE and flex businesses should explore this model as integrations are increasingly operational infrastructure, not one-off projects.

Projects finish. Businesses evolve. If your stack only gets love up till go-live, the exceptions that show up the next day are already breaking accounting, occupancy and access workflows all over again.

On the This Week In Coworking podcast, host Hector Kolonas chats with Jon Thompson about "Coworking," his new eight-episode microdrama shot in vertical format for Reels and TikTok. The series was filmed and financially backed by Union Hall Coworking in Cincinnati.

Scripted content shot inside real coworking spaces could be a low-cost way for operators to market their community and culture, worth watching whether other spaces adopt the format.

Hector Kolonas (me) shares how businesses build up "context debt" when they forget why decisions were made, not just technical debt from messy implementations.

As this context often disappears into places like Slack messages or lives only in employees’ heads, it often "vanishes" when people leave or projects end. I argue that as companies lean more on automation and AI, capturing the why behind decisions becomes a real competitive edge, not just documenting what things do.