Cat Johnson Co

Cat Johnson Co runs The Lab for community-focused coworking spaces, Coworking Convos, and the Coworking Creators Summit. The firm is led by Cat Johnson – an industry thought leader who sends insights on coworking, content, and community every Thursday in The Coworking Letter.

Cat Johnson is an internationally recognized brand and content strategist, creator, and community builder. She joined her first coworking space in 2012 as a side-gigging music writer. Since then, she has built an industry-leading platform for community-focused coworking spaces and helped thousands of space operators learn, share and connect.

💌 Newsletter Mentions

146 Results

🫠 On those members who are desperate for connection…

Cat Johnson not super concerned with your member who just wants to rent a desk or office from you and be done with it.

She is, however, deeply concerned about the member who was dying a slow, boring death working in isolation each day and joined your space to make some new friends and boost their quality of life.

💬 Discuss this · 🔗 Direct Link · ⏱️ 4 days ago · 📩 Week 23, 2026 · 📰 News & Views

🤝 What online community managers teach coworking

Coworks spoke with David DeWald, a 25-year online community management veteran at Ciena, about what coworking community managers can borrow from the digital world.

Key takeaways: actively surface "beneficial collisions" between members, recognize your space champions with small perks or titles, and build a peer knowledge network with other managers to share what works and what doesn’t. Resources like Carrie Melissa Jones, Bevy, The Community Roundtable, FeverBee, and Ember Consulting (run by Bri Leever) offer training that translates well, and The Creators Lab by Cat Johnson also gets a specific nod.

💬 Discuss this · 🔗 Direct Link · ⏱️ 0 days ago · 📩 Week 23, 2026 · 📰 News & Views

🏡 Is coworking a third place?

If you want to truly make an impact on your neighborhood, town, and region, the more you can position your coworking space as a third place, the better off you’ll be. Cat Johnson shares that this will also help attract people who are looking for connection, engagement, and opportunities to collaborate.

💬 Discuss this · 🔗 Direct Link · ⏱️ 9 days ago · 📩 Week 22, 2026 · 📰 News & Views

🌳 Placemaking principles for coworking spaces

There’s a lot of overlap between making places that contribute to thriving cities, and making coworking spaces that contribute to thriving communities.

Cat Johnson shares 11 Placemaking Principles and explores how they relate to coworking.

💬 Discuss this · 🔗 Direct Link · ⏱️ 17 days ago · 📩 Week 21, 2026 · 📰 News & Views

🌱 Your minimum viable community

When Cat Johnson advises people about starting a community, whether virtual or in-person, the first thing she tells them is to seed their community with the people they want to be in the community… their ideal members.

These people should be community-minded, generous, and collaborative because they will set the tone for the entire community. This is your minimum viable community.

💬 Discuss this · 🔗 Direct Link · ⏱️ 23 days ago · 📩 Week 20, 2026 · 📰 News & Views

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Founded: 2010. HQ in Park City, Utah, USA.

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