Gaia Almeida of Bottle Rocket Search argues that coworking operators chasing corporate demand must “hire for enterprise” by bringing in people who speak the language of large organizations, manage complex multi-site deals, and build long-term trust rather than just selling memberships.

As enterprise clients become a core, strategic segment, spaces that win will be those that invest in enterprise-ready sales, operations, and client success talent that can deliver scalable, consistent, and secure experiences across locations.

Gaia Almeida from Bottle Rocket Search shared five key insights about what senior candidates prioritize when considering leadership roles in the flexible workspace industry.

The analysis reveals that top talent seeks meaningful impact over portfolio management, wanting to "build something that lasts" rather than execute others’ visions. Senior candidates demand clarity on organizational structure and real autonomy, with one example citing frustration over needing "4 sign-offs to change the coffee supplier."

Work-life balance has become critical, with candidates rejecting burnout culture in favor of clear priorities, realistic expectations, and leaders who take holidays without guilt.

Cameron MacRae from Bottle Rocket Search joins Alex Young to discuss all things work, hiring, and how to know if a job is actually right for you, on the Work In Progress series of the Favourite Positions podcast.

Gaia Almeida from Bottle Rocket Search looks at the differences between hiring a General manage and a Portfolio Director – and why hiring the wrong one can bring built up momentum to a screeching halt.

With so many brands now running multiple locations – this is a timely piece worth reading with your morning coffee. (We see you weekend TWIC-re-readers!)