Cat Johnson Co

Cat Johnson Co runs The Lab for community-focused coworking spaces, Coworking Convos, and the Coworking Creators Summit. The firm is led by Cat Johnson – an industry thought leader who sends insights on coworking, content, and community every Thursday in The Coworking Letter.

Cat Johnson is an internationally recognized brand and content strategist, creator, and community builder. She joined her first coworking space in 2012 as a side-gigging music writer. Since then, she has built an industry-leading platform for community-focused coworking spaces and helped thousands of space operators learn, share and connect.

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153 Results

🔅 Convo: hiring (and keeping) CMs

Cat Johnson hosts a Coworking Convo on attracting and keeping great community managers, with Lauren Urlacher (Fellow Coworking), Tracy Wilson (Pacific Workplaces), Jessie Hathcock (The Loading Dock) and Hector Kolonas (This Week in Coworking / Syncaroo). Live only; no recording.

If your CM hire is half ops, half hospitality, this panel is built for that unicorn search.

💬 Discuss this · 🔗 Direct Link · ⏱️ 6 days ago · 📩 Week 29, 2026 · 📅 Events

🎧 Listen to this.

Cat Johnson welcomes placemaking expert Chip for an insightful conversation where they discuss the real, everyday efforts that transform spaces into welcoming, thriving communities, and offer practical wisdom on fostering genuine connection.

💬 Discuss this · 🔗 Direct Link · ⏱️ 13 days ago · 📩 Week 28, 2026 · 🎙 Discussions

🥸 Debunking 10 Coworking Myths

Despite (or maybe because of) the massive growth of the flexible workspace industry, a bunch of myths about coworking still persist. Some were never true and others may have been true a decade ago but they no longer reflect how coworking has evolved.

Cat Johnson aims to set the record straight…

💬 Discuss this · 🔗 Direct Link · ⏱️ 20 days ago · 📩 Week 27, 2026 · 📰 News & Views

🏀 The Knicks created a belonging machine

Sports fandom creates space for people who might otherwise never cross paths. In the stands, at watch parties, and online, people from different generations, professions, cultures, and political beliefs gather around a common interest.

Cat Johnson shares how community doesn’t require everyone to be the same, it simply requires everyone to care about the same thing.

💬 Discuss this · 🔗 Direct Link · ⏱️ 27 days ago · 📩 Week 26, 2026 · 📰 News & Views

🎶 When marketing looks like throwing a block party…

Anne Olsen of The Shop Workspace helped host a Carroll Street Bridge reopening celebration in Gowanus that drew hundreds of neighbors, members and local businesses. She says community events like this are core marketing for coworking spaces rooted in their neighborhoods.

She will share lessons on Cat Johnson‘s next Coworking Convos session.

💬 Discuss this · 🔗 Direct Link · ⏱️ 25 days ago · 📩 Week 26, 2026 · 📰 News & Views

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Founded: 2010. HQ in Park City, Utah, USA.

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