Thoughts after round one of Coworking Words…
In our report on the first Coworking Words challenge we dig into how AI agents were deployed to rapidly build, improve, secure, and upgrade the (slightly competitive) word game that’s been played hundreds of times by coworking teams across the globe.
We also share stats, the challenge’s quickest searchers, and changes made in Challenge #2.
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📰 Coworking news & views.
📉 Essential coworking metrics and KPIs to measure #
Marc Navarro shares some key coworking space metrics and KPIs that show success, or what needs to be addressed.
In this post on Nexudus‘ blog we get formulas and insights for measuring occupancy, revenue, and member engagement.
👉 Read this.
🏄♀️ From beach hubs to ski lodges #
Aidan from Cobot highlights 5 unique coworking spaces.
From alpine lodges for powder-seeking nomads, beachside oases, beautifully renovated historic mills, parent-friendly havens, and even pop-up workspaces in ice cream shops – the possibilities of "where coworking works" is wide and ever-growing.
👉 Read this.
💼 National network launches credit-based teams membership #
Sheree Groves shares that Hub Australia has introduced Flexi Teams, a credit-based membership system for remote-first teams (with a minimum size of 5 people) who want flexible office access without permanent commitments.
The membership allows teams to allocate monthly credit allowances for day passes, day offices, serviced meeting spaces, or member meeting rooms across Hub Australia’s national network. The product offers multiple membership tiers designed for teams ranging from light, regular weekly use to distributed teams requiring frequent in-person collaboration. Credits can be used flexibly based on team needs, whether for bringing everyone together for a day office or individual drop-in access.
This is an exciting development in the evolution of increasing the fractionality of space usage as companies look for greater utilization to increase efficiency of spend.
👉 Read this.
🌱 Value-driven marketing for indie coworking spaces #
This week in Cobot‘s newsletter, Rosee Shrestha and Bernie Mitchell discussed about how values can guide marketing for independent coworking spaces. Instead of focusing on sales tactics, they share why leading with purpose, community, and authenticity helps spaces attract the right members, and build lasting connections.
👉 Read this.
👋 How leading COOs improved team member onboarding #
In this COO Insider Q&A piece 25 company leaders share practical tips and proven methods that improved how new employees are integrated into their organizations.
On the coworking-related angle, Ashley Buckner at Carr Workplaces shared that they shifted from how to why, noting that "In the past, onboarding tended to focus heavily on process checklists. We shifted to a front-loading context approach instead. This involves explaining not just how we do things, but why we do them. From day one, new hires hear about our business model, customer expectations, and the ‘non-negotiables’ that protect our culture."
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💻 Coworking technology.
🛍️ Enabling quick IRL coworking purchases #
Stephen Wood shares how Nexudus NexKiosk v2 update creates a seamless link between F&B operations and member databases, allowing spaces to offer guest checkouts for walk-in day passes or room bookings; assigning and using credits for IRL purchases as part of memberships (think free coffees at the cafe); and charging F&B purchases to a company invoice.
We’re big fans of tying purchases, if not for processing but at least for future data use, back across tech stacks.
👉 Read this.
🤩 Often, it’s the little features that wow in demos #
Thilo Utke shares a video of a "little" feature that has wowed coworking space owners during recent Cobot demo calls. It’s called Calendar Blockers and is a simple module that allows any group of resources to be blocked from being booked for a set period of time, think big internal events, or you know… holidays.
As more and more operators place the WSMS (workspace management system) as the core of their interconnected stack, it’s features like this that save 30+ clicks per connected platforms.
👉 Read this.
📈 Coworking data.
📊 Q2 FlexIndex shows stability amidst regional shifts #
The OfficeRnD FlexIndex provides quarterly, data-driven insights into the performance of coworking and flex spaces worldwide. The Q2 data shows some intriguing numbers for some regions.
In summary: globally desk occupancy sat firm at 72.5% showing sustained appetite for hot desking; while Revenue Occupancy is slightly down (73.8%), both Rev per Occupied Desk and Rev per Available Desk climbed ($500.59 and $363.14 respectively); average private office occupancy hit 71.3% (surging in EMEA & UKI to 73.6%, while APAC dropped to 68.3%).
👉 Read this.
🇮🇳 Indian market feels growth from international corp clients #
Bengaluru-based IndiQube reports that 40% of its clients are now medium or large international companies, reflecting a broader trend across India’s coworking sector away from freelancers and startups toward Global Capability Centres (GCCs). According to UnearthInsight data, the GCC-driven coworking market in India will grow from $110M in 2025 to $1.2-1.7B by 2030, with operators like BuzzWorks (16 locations across 5 cities) seeing demand from European pharmaceutical companies, Japanese apparel brands, and manufacturing firms.
Coworking has proven itself to be the best solution to provide the "fastest, least risky way" to enter the Indian market rather than immediately investing in long-term real estate.
👉 Read this.
🇸🇪 Swedish operator grows revenue 31% to €25M #
Swedish flexible office provider Ioffice recorded revenue growth of 31% in 2024, rising from €19.2M to €25M, despite reporting an operating loss of €2M due to expansion investments and temporarily higher vacancy rates. The company opened two new locations during the year – one in Stockholm and its first in Gothenburg at the historic Naval Command School building – leading to a 47% increase in total rentable space from 23,600 to 34,700 sqm and 40% customer growth.
Founded in 2007, Ioffice remains privately funded without venture capital or external shareholders and is now one of Sweden’s five largest coworking operators.
👉 Read this.
🇦🇺 WOTSO bumps distribution by 25% on revenue growth #
Australian flexible workspace operator WOTSO increased its FY25 final distribution to 1.25 cents per security, up 25%, following total revenue growth of 5% to $47M and underlying EBITDA growing 14% to $9.8M. Flex space revenue grew 6% to $32M while real estate rental income up 3% to $14.8M, with monthly revenue per available desk in established locations up 4% to $367. The company forecasts a 13% compound annual growth rate for its flex space business, targeting $58M in flex revenue by FY30.
WOTSO operates 31 flex spaces and owns 17 commercial properties across Australia and New Zealand. Their CFO credits their growing revenue to higher occupancy, optimized pricing and better activation, rather than expansion of footprint.
👉 Read this.
🇦🇺 Australian market tightens as demand defies challenges #
Rubberdesk‘s latest report on the Australian flexible office market showed resilience in Q2 2025, with tenants taking significant space off the market. National average desk rates declined modestly (-0.6% quarter-over-quarter) to $656 per desk, while available space contracted 8.8% to 144,430 sqm (~1,554,632 sqft), which suggested an underlying strength of demand for flex office space.
👉 Read this.
🤝 Coworking market moves.
🚀 ROOM founder slides into flex third spaces with PebbleSpaces #
Former ROOM executive Brian Chen has announced the launch of Pebble Spaces, targeting high-traffic public spaces like convention centers, airports, and transit hubs with private workspace amenities. The company uses a sponsor-funded model providing free private spaces to both users and venues, partnering with proven manufacturers rather than manufacturing directly, while integrating proprietary technology for user experience and sponsorship platforms.
ROOM, which pioneered soundproof office phone booths before being acquired in 2023, established modular private spaces as standard workplace amenities. Pebble Spaces plans to go live in several locations this fall after months of customer discovery and model development.
👉 Read this.
🏙️ Pioneer Collective opens fourth Seattle coworking location #
Seattle-based Pioneer Collective will open its fourth location this fall at West Canal Yards, occupying 5,500 sqft in a former fish cannery along the Lake Washington Ship Canal near the intersection of Ballard, Interbay, Fremont, Magnolia, and Queen Anne neighborhoods. The space will feature meeting areas, phone rooms, bike storage, showers, and a mother’s room, with full-time monthly memberships starting at $225 and day passes at $25.
Founded in 2015 by husband-and-wife team Christopher Hoyt and Audrey Hoyt, TPC operates locations in Ballard, Belltown, and Tacoma.
👉 Read this.
🚉 Firm opens two European locations near rapid transit hubs #
Flexible workspace operator Beyond launched two new locations in August: beyond Fox Court in London’s Holborn district spanning 103,000 sq ft with 1,700 workstations, and beyond Chausseestraße in Berlin’s Mitte district covering 2,300 sq m with 400 workstations. The London location sits 100m from Chancery Lane station and features a large outdoor garden, while the Berlin site is directly above Naturkundemuseum U-Bahn station with a rooftop terrace. Both locations offer flexible offices, premium meeting rooms, and communal areas as part of Beyond’s connected European network.
The Fox Court location represents Beyond’s largest workspace to date.
👉 Read this.
🇦🇺 Tank Stream Labs expands Sydney location #
Sydney-based Tank Stream Labs is expanding its footprint at 52 Martin Place, opening Level 31 in October following strong demand after Level 23 reached over 90% occupancy in just four months without pre-sales since opening in May. The new Level 31 features over 25 private offices with views across Sydney harbour, Hyde Park and the CBD, plus coworking space, boardrooms and breakout areas. The building offers direct underground access to Martin Place Metro and train station.
ICYMI: Founded in 2012, Tank Stream Labs is one of Sydney’s original startup coworking spaces and now operates seven locations across Australia serving over 200 companies. They were acquired in Week 39, 2025.
👉 Read this.
💰 Soho House goes private in $2.7B deal #
London-based private members’ club operator Soho House agreed to sell itself to an investor group led by MCR Hotels for $2.7B including debt, at $9 per share representing an 18% premium to Friday’s close but well below its $14 IPO price from 2021.
The deal includes Apollo Global Management helping refinance approximately $700M in debt, while existing shareholders Ronald Burkle, founder Nick Jones, and Goldman Sachs Alternatives will roll their holdings into the new company. The transaction comes after the company faced criticism over its business model and stock performance, with shares down 45% from their IPO price, though it reported quarterly profits this year.
Actor and investor Ashton Kutcher is joining the investor group and will join Soho House’s board as the company continues expanding its global footprint of 46 locations serving over 270,000 members.
👉 Read this.
🇪🇸 Firm targets Spain as core European market #
WeWork has identified Spain as one of its "top three countries in Europe for both occupancy and revenue" according to Rebecca Nachanakian, General Manager for Continental Europe. With nine active locations in Madrid and Barcelona maintaining occupancy rates exceeding 80%, only one space closed during the company’s global restructuring. In Q1 2025, nearly 18% of all office leases in Madrid were for flexible workspaces, positioning the capital as a regional leader in the sector.
The Spanish market remained "virtually intact" during WeWork’s restructuring, with the company focusing on Madrid and Barcelona for their vibrant business ecosystems. Rather than pursuing aggressive expansion, WeWork is prioritizing consolidation and community reinvestment at existing locations as they position themselves as a strategic partner in the transition toward hybrid and flexible work rather than just a space operator.
👉 Read this.
🇩🇪 tuesday expands (again) #
John Neilan shares that tuesday coworking are expanding in Schöneberg adding 6 new private offices from October 1st.
👉 Read this.
🎙 Coworking conversations.
We love it when coworking leaders are featured in non-industry podcasts, so when we heard Brad Krauskopf from Hub Australia joined Tate Zanner on The How Story, we had to have a listen and share.
Tashi Dorjee digs into considerations to make when taking over a struggling coworking space.
In Episode 13 of 2 Marketers and a Coworking Podcast, Jamie Russo joins Kevin Whelan and Taylor Mason to dig into the strategies for building and marketing a profitable coworking business, that works for you and your members.
Kofi Oppong from Urban MBA shows Bernie Mitchell what happens when you actually price for your community (£15/$20 hot desks) and why Caribbean grandmothers, fifteen-year-old twins and members over-60s are finding more than "just" desk space in Hackney.
Brave Corp CEO, Caleb Parker, sits down with Amy Taylor from Cushman & Wakefield to unpack how coworking operators can win enterprise flex customers, including how enterprise customers choose flex.
Ashley Proctor chats with Bernie Mitchell all about the now 20-year-old coworking movement, and challenges operators to explore "Are our membership models designed to serve the members first and foremost, or are they designed to create profit?"
Coworking Marketplace
🇺🇸 For Sale: Coworking Business in Denver, Colorado.
Single location. Breaking-even.
Asking price: $175k.
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