This week is sponsored by… Syncaroo.
Update critical info on your Google Business Profiles. Sync live data and bookings with Upflex. Keep your CloudVO listings up-to-date. Make on-demand access seamless with Flow. Explore dynamic website widgets and email-free broker updates.
Grab your private beta access today.
Get future weekly summaries in your inbox.
Coworking news & views.
💡 23 marketing ideas for International Coworking Day 2022 #
Cat Johnson shares some great ideas for marketing your space this International Coworking Day which is coming up on August 9th.
From free day, to coworking alliances, to mayoral proclamations, it’s a good list from one of coworking’s leading marketing minds.
👉 Read this.
🏦 Do your banks/lenders consider coworking as vacant space? #
Mike Kriel from Launch Workplaces shares some notes from conversations with two building owners who’ve been managing their own coworking spaces for 4+ years. Even with 60% occupancy, and taking up less than 20% of the entire building, when they tried to refinance their building lenders told them they consider the coworking space as ‘vacant space’.
Is this something you’re seeing lenders/appraisers in your part of the world? I feel this should be shifting in the shadow of flex taking its place in more and more commercial real estate product offerings.
👉 Read this.
🎒 Airbnb announces 20 remote working destination hubs #
Back in week 18, I highlighted the campaign Airbnb had begun to pull together a list of remote-work-friendly destinations as part of the Live and Work Anywhere initiative.
They just announced the 20 destinations it is partnering with to make it easier for platform users to live and work from. 3 US destinations made the list (Tulsa, Tampa Bay and Palm Springs) alongside some remote-worker favs (Bali, Malta, Thailand, Lisbon, Canary Islands, and Cape Town) and some increasingly remote-focussed destinations like Queensland, Salzkammergut, Rural France Dubai, Colombia and Caribbean.
Expect to see each launching & promoting dedicated hubs for their destination, highlighting long-term stays, entry requirements and tax policies. I’m betting it won’t be long before coworking or other community/flex workspaces are added.
👉 Read this.
🎽 Fitness apparel co launches free mental health barbershop popup #
Ben Francis shared how Gymshark ran a 5-day popup called Deload Barbershop through which trained mental health barbers are offering free haircuts to give men a chance to sit down and open up about their mental health.
I love this idea, and wonder if this is a popup that could go on tour across coworking spaces who have publicly-accessible street-level space available.
👉 Read this.
💯 Great example of niche-focussed marketing content #
In this post, Anne Olsen from The Shop in Salt Lake City shares quick testimonials from 3 impact-driven companies in a local paper.
At time of curation, the post has been read over 1.5k times, highlights social proof, and catches the attention of other impact-driven companies in the state/area. Have you explored sharing grouped testimonials from similar businesses in your space?
👉 Read this.
Share This Week's Summary
💻 Coworking technology.
💻 Tech-provider doubles down with coworking-focussed booking platform #
joe Burns shares Yardi‘s announcement that they’ve launched their own coworking-focussed listing platform called CoWorkingCafe.
The firm, who’s no newcomer to listing platforms they’ve built or acquired, says the platform is designed to enable real-time bookings for conference rooms and private offices for spaces running Yardi Kube, their flex space management system (previously known as WUN Systems).
This follows their recent acquisition of CoworkingMag, and highlights that the firm is investing heavily into flex and coworking solutions.
👉 Read this.
📅 Flex booking engine comes to Google Calendar #
Eyal Lasker shares that Flexspace have released their new Google Calendar extension, bringing flex space selection and booking into the meeting creation flow.
Integrated booking experiences like this will play a critical part in helping more and more humans (who may never have had to book flex space before) find and access flex space more easily. Watch this space, as more and more platforms dig into whole new ways to send you customers, leads and cash flow.
👉 Read this.
Coworking data.
📈 Occupancy up for both private offices and shared workstations. #
Workthere share their third annual Flexmark research report, exploring various aspects of the flexible office market including profitability, how space is used, who uses these spaces, what the current demands of flex look like and what the future holds for the industry.
Key takeaways: Private office occupancy up to 81.2% compared to 68.1% last year and 81.4% pre-pandemic. Shared space is also up to 69% from 55.7% and beating pre-pandemic numbers (60.2%). Profit margins have also improved with 55% of providers having at least 10% margins (48% have margins over 15%). 79% of providers also said that spaces were not being used on a "maximum capacity basis", showing a shift towards designs enabling activity-based work instead. And finally the main industries driving demand are tech (35%), business products/services( 26%) and financial services (17%), whilst corporate/scale-ups now account for 42% of flex utilization.
👉 Read this.
🇦🇺 Demand for, and pricing of, flex up in Australia #
Rubberdesk shared their latest flex market report for Australia. I appreciate that their team have not email-gated this report for ThisWeekInCoworking readers.
Demand up nationally, esp in Sydney and Brisbane. In the former demand for midsize offices pushed prices up 4.9% to $900 per desk. Supply in Melbourne up 10% but demand stays flat. Brisbane also sees demand-driven 13% increase in prices per desk. Prices in North Sydney fell for the 2nd consecutive quarter to $483 p/desk, whilst in Canberra they’re up 6% to $518 and average price in Adelaide is also up to $557.
👉 Read this.
💻 The tech-fueled boom and bust of SF office work #
Anna Tong wrote a fascinating piece in The San Francisco Standard on how more than half the city’s publicly traded companies have ‘gone remote’ and what it means for the hyperlocal economy.
Interestingly, 52% of the public companies with HQs in SF have shifted to ‘remote’, 26% are going ‘Hybrid’, 14% mixing ‘hybrid and remote’ and 5% doing something called ‘remote and in-person’. (I’m guessing the last two mean that some employees get one and others get the other. Or something like that).
👉 Read this.
🇺🇸 Share of Americans working remotely is leveling off – says gov. data. #
Alex Fitzpatrick shares that remote work may be at an equilibrium point as just 7.1% of American workers teleworked due to the pandemic in June, and that this figure has been hovering around 7%-8% since April. According to the Bureau of Labor Statistics‘ latest report, these numbers are down from 15.4% in January, and that this rate varies significantly by industry.
_20% of info workers, 19.7% in fin/insurance and 17.6% in professional and tech services worked remotely last month, in contrast to the 2.2% in construction, 2.7% in transportation/storage and 3.6% in retail where remote isn’t really an option. These numbers also do NOT include people who worked remotely before the pandemic, or who CHOSE to keep working remotely when the pandemic was no longer the primary factor keeping them from the office. _
👉 Read this.
🌍 Leasing by flex operators up 94% in EMEA #
CBRE have released their EMEA Flex Report for H1 2022.
It’s a great deep dive into some of the macroeconomic trends at play, including that although leasing activity by flex operators is up (a whopping 125% increase in Western Europe), the overall rate of flex stock being delivered has slowed. They also highlight that a large number of organizations "see flex as a growing part of the solution to their space needs".
👉 Read this.
🗺 Just how spread out are some remote working teams? #
Sammy Rosen shares an interesting nugget of data from the distributed companies who leverage Deskpass to book their teams’ spaces.
In it he shares that 35.2% of the teams (who have an average size of 400 employees) have members in 5+ cities. Whilst the majority (64%) have team members spread between 2 and 4 cities, there’s also over 14% who are spread over 10+ cities.
👉 Read this.
Coworking market moves.
🇫🇷 French postal service co acquires coworking network, aims for 100+ locations #
La Post Immobilier have announced the acquisition of Multiburo (23 locations in France and 6 in Belgium & Switzerland) to strengthen their coworking offering.
The postal service co already had a presence in the sector as the majority shareholder of Startway (34 locations), and have stated that their goal is to develop a network of 100+ locations by 2027. The press release hints that the group can quickly achieve this goal by leveraging these two brands across their 600k sqm tertiary property portfolio across up over 150 locations.
👉 Read this.
🏞 Local hub announces new location in sister city. #
Sarah Athanas shares that Groundwork will be soft opening their second location in Fall River in September.
👉 Read this.
🇩🇪 Flex operators expands with 44k sqft in Düsseldorf #
Efrat Fenigson shares that Mindspace are opening their first location in Düsseldorf.
The 4.1k sqm (44,132 sqft) location will offer 600 workstations alongside meeting rooms, lounges and kitchens, and is scheduled to open in Feb 2023.
👉 Read this.
🎙 Coworking conversations.
Giovanni Palavicini and Jamie Russo chat with Bill Bennett about partnering asset ownership and EXPANSIVE‘s flex workspace operating model on the Flex Uncensored podcast.
Sandra Panara chats with Amina Moreau about how Radious connects businesses’ employees with on-demand workspaces down the street from their houses.
📆 Coworking events.
💬 Convo: Attracting remote workers #
29 July: We saw a rise in remote work due to the pandemic and it’s a trend that’s here to stay. But remote work doesn’t always mean work-from-home. How can you attract these workers to your space?
👉 Read this.
🧱 Coworking To Rebuild This City #
August 2: The London Coworking Assembly’s August Breakfast Show is a workshop where you’ll divide into small groups to share ideas about how your coworking space can create value for you and the local community. Join some of the best voices from around London in coworking, local authorities and technology for a full-on conversation about how we can rebuild this city with coworking.
👉 Read this.