PRO Leader Profile.

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Cat Johnson is hosting a live Coworking Convos session on creative marketing strategies for coworking spaces — covering how to attract members, build community, and grow. Guests share tips and insights, followed by a Q&A open to space owners, operators, and community managers.
It’s not easy and there are a lot of moving parts to a successful coworking marketing strategy.
So how do you do it well?
Let’s chat about it.
💬 Discuss this · 🔗 Direct Link · ⏱️ 8 days ago · 📩 Week 24, 2026 · 📅 Events
Cat Johnson makes the case for indie coworking with 24 advantages community-focused spaces have over "Big Coworking", from nimbleness and authenticity to belonging, trust, and local economic impact.
💬 Discuss this · 🔗 Direct Link · ⏱️ 8 days ago · 📩 Week 24, 2026 · 📰 News & Views
Cat Johnson not super concerned with your member who just wants to rent a desk or office from you and be done with it.
She is, however, deeply concerned about the member who was dying a slow, boring death working in isolation each day and joined your space to make some new friends and boost their quality of life.
💬 Discuss this · 🔗 Direct Link · ⏱️ 16 days ago · 📩 Week 23, 2026 · 📰 News & Views
Coworks spoke with David DeWald, a 25-year online community management veteran at Ciena, about what coworking community managers can borrow from the digital world.
Key takeaways: actively surface "beneficial collisions" between members, recognize your space champions with small perks or titles, and build a peer knowledge network with other managers to share what works and what doesn’t. Resources like Carrie Melissa Jones, Bevy, The Community Roundtable, FeverBee, and Ember Consulting (run by Bri Leever) offer training that translates well, and The Creators Lab by Cat Johnson also gets a specific nod.
💬 Discuss this · 🔗 Direct Link · ⏱️ 13 days ago · 📩 Week 23, 2026 · 📰 News & Views
If you want to truly make an impact on your neighborhood, town, and region, the more you can position your coworking space as a third place, the better off you’ll be. Cat Johnson shares that this will also help attract people who are looking for connection, engagement, and opportunities to collaborate.
💬 Discuss this · 🔗 Direct Link · ⏱️ 22 days ago · 📩 Week 22, 2026 · 📰 News & Views
I help coworking space operators, community managers and teams learn, share and connect so you can create spaces where your members thrive.
Since 2013, I’ve coached and taught thousands of coworking pros on thought leadership, content strategy, storytelling, communications, community building, and creating a brand aligned with your purpose, mission and vision.
I host Coworking Convos, and I run The Lab community for indie coworking spaces. I also do coaching, workshops, trainings, and am the author of The Daily Co.