Sports fandom creates space for people who might otherwise never cross paths. In the stands, at watch parties, and online, people from different generations, professions, cultures, and political beliefs gather around a common interest.

Cat Johnson shares how community doesn’t require everyone to be the same, it simply requires everyone to care about the same thing.

Anne Olsen of The Shop Workspace helped host a Carroll Street Bridge reopening celebration in Gowanus that drew hundreds of neighbors, members and local businesses. She says community events like this are core marketing for coworking spaces rooted in their neighborhoods.

She will share lessons on Cat Johnson‘s next Coworking Convos session.

Cat Johnson is hosting a live Coworking Convos session on creative marketing strategies for coworking spaces — covering how to attract members, build community, and grow. Guests share tips and insights, followed by a Q&A open to space owners, operators, and community managers.

​It’s not easy and there are a lot of moving parts to a successful coworking marketing strategy.

​So how do you do it well?

​Let’s chat about it.

Cat Johnson makes the case for indie coworking with 24 advantages community-focused spaces have over "Big Coworking", from nimbleness and authenticity to belonging, trust, and local economic impact.

Cat Johnson not super concerned with your member who just wants to rent a desk or office from you and be done with it.

She is, however, deeply concerned about the member who was dying a slow, boring death working in isolation each day and joined your space to make some new friends and boost their quality of life.