Rebekah Murphy

After 16 years of leading Hub Australia, Brad Krauskopf is stepping out of the CEO role and becoming the Chair of the board.

Taking his place will be Rebekah Murphy and John Preece as co-CEOs.

OfficeRnD share a recap of their recent webinar where Rebekah Murphy (Hub Australia) and Kendra Overall (ko&co workhub) discussed boosting coworking bookings with e-commerce tactics, storytelling, and data-driven marketing tips with Elena Pundjeva.

Hub Australia share a new partnership with Unyoked (a company that runs 100 luxury off-grid cabins around the world), aimed to help members ‘switch off’ and reconnect with nature.

Rebekah Murphy, the firm’s Chief Experience Officer, notes that more and more employees expect their employers to provide wellness and wellbeing support, so this partnership is one of many ways the network supports the health and wellbeing of their members. The partnership not only pulls in Unyoked’s expertise in stress relief into Hub’s workspaces, gives all members a 20% discount on cabins, but also gives the network 186 free nights that they’ll be using to run member support programs.

Rebekah Murphy shares that Hub Australia are introducing their Women’s Business Connection program – a business network for women, by women. With launch events in Sydney, Brisbane, Canberra and Adelaide this is just the start of a curated series to support women in business.

The exec team at Hub Australia, namely CEO Brad Krauskopf, CXO Rebekah Murphy and CPO John Preece, reflect on the year so far and what changes could be coming to the flex space industry.

To summarize Brad’s notes: demand wants to consume as a service, landlords in Aus deploying fantastic amenities, to balance risks and costs more management agreements being signed, growth in suburbs actually balanced with CBD return in popularity, groups of brands under one ownership with loyalty programs linking them, and maybe shared resources between boutique firms.

John’s notes include ESC being prioritized and more integration of hospitality-driven addons. Whilst Rebekah’s notes cover continual evolution to adapt to changing worker behaviour and expectations, relaunching of Day Offices, renewed focus on workplace wellness with a new program, responding to dip in Work Near Home demand, and blurring the lines between 5-star hotels and premium workspaces.