Jerome Chang

Jerome Chang argues coworking operators sell memberships, not square footage: understanding how each member works (solo founder needing focus vs remote team needing connection days) matters more than amenities or floor plans.

Retention comes from adapting as needs change, not from ping pong tables. Does your onboarding map how each member works, or just how much space they need?

Jerome Chang shares a Bisnow piece exploring the "new" Living As A Service shift happening in multifamily, comparing it to coliving and drawing a conclusion that we’ve seen time and time again when it comes to coworking.

In short: coliving is associated to "college dorms for adults", so big asset owners needed a new term, much like coworking was once only seen as a solution for freelancers and small teams.

We are already seeing resort brands and gym/lifestyle brands dip both feet into coworking + concierge living.

After Lauren Walker of Coworks teamed with Jerome Chang and Jackie LaTragna for February’s event, why did Amanda Lewan at Bamboo raise her hand for hosting this August?

The reason is simple: because it matters. Community-builders need community and nobody understand what operators are doing like OTHER operators.

Jerome Chang points out that "fax machines and traditional office leases are dying for the same reason."

He explores how the unbundling and eventual demise of what fax machines can be compared to what’s happening with the unbundling of "office" products and solutions.