Week 2, 2021

Coworking news, event invites, shared insights, podcast conversations and videos you may have missed.

🎉 Coworking celebrations.

Spark Baltimore celebrates 1,827 days (or you know.. 5 years) of supporting local entrepreneurship!

👉 Say congrats here.

📰 Coworking updates.

🗺 Why international members are virtually coworking ‘in Colorado’.

Cohere shared some Q&As with some of their international members about what they love about being part of their virtual community.

👉 Read this.

🎯 A dive into the brand positioning of flex workspace brands.

Zoe Eilis-Moore shares an awesome intro brand positioning, using 8 UK coworking brands (and a positioning tool) to illustrate different brand personas. 

👉 Read this.

🤔 What does the future hold for coworking spaces? 

Mariella Agapiou digs into why they believe that flexibility, mobility and community are essential to the next generation of coworking spaces around the world.

👉 Read this.

🤝 CRE co’s take management of locations from closing chain.

Daniel J. Sernovitz shared in an exclusive scoop that after 8 years, MakeOffices is closing down their 14 locations. The article also notes how JLL has confirmed that management of one of the locations. Could we be seeing more acquisitions of shared workspace offerings under these circumstances?

👉 Read this.

🇨🇦 Emergency stay at home orders declared in Ontario, Canada.

In response to the alarming rise of  cases, a declaration of emergency was made on January 12, 2021 for all of Ontario. The order makes it mandatory for all who can work from home to do so. Coworking Ontario has already begun arrange calls to coordinate and support coworking spaces.

👉 Read this.

💪 Coworking and coliving brands announce 6 non-profit partnerships.

The Shop and MYA (both Salt Lake City) have announced 6 new local non-profit partnerships, pledging ongoing support, programming and volunteerism.

👉 Read this.

👩‍💻 Spotting the White Space in office real estate, back in 2017.

Ginger Dhaliwal shares how and why she began working on the ‘White Space’ in commercial real estate, founding Upflex alongside her cofounder Christophe Garnier.

👉 Read this.

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📆 Coworking events.

15 Jan: Discuss this weekly summary on Clubhouse.
07:30PST | 10:30EST | 15:30GMT | 17:30EET

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27 Jan: Designing for Member Reentry APAC by GCUC.

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28 Jan: How to work with your local London authority to make vibrant workspaces by the London Coworking Assembly

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29 Jan: PR strategies to strengthen coworking brands Coworking Convo.

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🎙 Coworking conversations.

Bernie Mitchell chats with John Williams, Head of Marketing of The Instant Group about marketing coworking spaces in 2021.

🎧 Listen to this.

Jamie Russo goes behind the scenes this week, chatting with Kelsey Sizemore, community manager at Forge Birmingham, AL.

🎧 Listen to this.

Kay Sargent returns this week for a conversation with Liz Elam about design for the neurodiverse, the neurotypical, how most of us are grossly unaware of our sensitivities and how that affects our work. 

🎧 Listen to this.

📹 Coworking Videos.

Ciaran Delaney from Meetingsbooker introduced their new Work From Anywhere Enterprise platform using a creative video about managing the ‘new normal’.

The Back Office Studio in Michigan put together a fantastic video promo (sponsored by their local SBA office) showing off the benefits of coworking.

🙏 Thanks.

ThisWeekInCoworking is made possible thanks to all the communities who’ve upgraded their member perks programs with included Premium.

Thank you!

About This.

ThisWeekInCoworking.com is a weekly newsletter summarizing the coworking celebrations, stories, market moves, tech updates, and discussions you may have missed.

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💫 Who's hiring?

🌍 infinitSpace is hiring an International Expansion Manager in London or Amsterdam

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🌍 infinitSpace is hiring a Brand & Marketing Director in London or Amsterdam

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🇺🇸 iPostal1 Workspace are hiring a Director of Business Development (US remote)

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🇺🇸 The Shop Workspace‘s parent company is hiring for an Events Manager in New York City, NY.

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🇺🇸 BLANKSPACES is hiring an Event Coordinator in Westside, LA

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🇺🇸 Lucid Private Offices are hiring a Community Coordinator in Scottsdale, Arizona.

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🇺🇸 Lucid Private Offices are hiring a Community Coordinator in Forth Worth, Texas.

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🇺🇸 Lucid Private Offices are hiring a Community Coordinator in Alpharetta, Georgia.

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Other Summaries.

Week 23, 2026

This week we explore the growing demand for private team spaces in flex offices, how building an AI ‘context layer’ could give workspace operators a competitive edge, a Danish operator nearly quintupling its profits, the European Coworking Assembly’s key takeaways on community-building, and a wave of market moves including Industrious expanding in London, a Venture X acquisition in Palm Beach, Hub Australia simplifying its flex memberships and more.

👉 Read this.

Week 22, 2026

This week, we explore the shift to a personality economy, if we’re failing neurodivergent workers, melting org charts, token burns, indie data, a new industry tenure survey and more.

👉 Read this.

Week 21, 2026

This week, we explore a day pass pricing experiment, an amenity quote, individual contributors, a mega library, data out of Poland and Berlin, and more. 

👉 Read this.

Week 20, 2026

This week, we celebrate three 10-year milestones, and explore a warning for Google Business Profiles, a coworking agent skill, a public listing, data out of NZ and Hungary, and more.

👉 Read this.

Week 19, 2026

This week, we explore a look at how the UK landed in this business rates ‘mess’, a new data connector to query 50k businesses’ spend, what 81% of office landlords are planning re: flex, the power of a notepad, and more.

👉 Read this.