Brigid Carroll

After 20 years in the flexible office space industry, WorkBetter consolidated its six New York City locations into one full building of coworking space. While this move may seem counterintuitive, it was a strategic play designed to boost profits, streamline operations, optimize management, and enhance the brand’s member experience.

Fascinating to see a completely different type of strategic shift with regards to space, from multiple locations to one whole building, especially from an operator with two decades of operating experience.