Darren Shaw’s Post

View profile for Darren Shaw

Obsessed with Local SEO. Founder at Whitespark.ca. Researcher, speaker and writer on local SEO.

Most businesses are doing Google Posts WRONG ❌ They treat their Google Business Profile like a social media profile, but it is NOT social media. Here's how to write Google Posts that drive clicks, conversions, and SALES 💰 #localseo #localseoservices #localseomarketing #localseotips #localseoexpert #seo #seotips #seostrategy #socialmedia #google #business

Andrew Shotland

SEO Consultant for Multi-Location Brands, Local Marketplaces & B2B SaaS.

1y

Darren Shaw as mentioned on Twitter, we use these for retailers who have a lot of events (e.g. Presidents' Day Sale, etc.). After publishing something like 100K+ GMB/GBP posts over the past year, here are some considerations: 1. Measurement: Every post link should have a tracking parameter. A big challenge we have seen with bigger co's that use Adobe Analytics ( 😠 ) is that they have to buy more parameters or something and posts are not a big enough priority to do this for, so you can parameter the URLs all you want but you still can't track it. So the orgs tend to look at these as nice things to do but have no way of knowing if they work. The good news is you can get this data from the GBI API. So get it (even though it's likely to be wrong). 2. Posts are usually not going to generate huge #s. They are often buried in the UX. I would guess 90+% of searchers who see your GBP never see a post connected to it. The good news is those who manage to see one tend to convert at a higher level than other searchers. We like to target offers in the posts for high average order value/high margin products/services so that you can justify the small numbers and relatively low effort required to do posts.

Abdullah Mangi - SEO Expert

SEO Executive || Implementing SEO With Failure & Success || Help Business to Grow Digitally Through SEO 🏆 || BSCS @ SMIU || On-Page SEO || Off-Page SEO || Technical SEO🌟

1y

Darren Shaw I just loved your content. But I have a few questions 1. Should we add NAP in our GMB Posts? If not, then why? 2. Should we use hashtags or not? 3. If someone offers some services instead of products, then can he categorize his services under products? I think product section gives you some more features, I think. 4. You said don't post blogs, really?????????? 5. Posting Local Industry news related to your services is bad thing?????????? I would love your answers for these questions. Thanks in advance.

↗↗Eric Brandt

Google’s Product Expert helping companies build business.

1y

What about the large insurance brokers? Reviews, yes. But offers are few and change infrequently.

Baileigh Dabdoub

SEO + Digital Marketing

1y

Mmmmm ngl I just use this to get new content indexed faster :)

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Richard Fogerty, CPP

Founder of AccuPhotography, providing real estate photography services across Dallas-Fort Worth, Texas. FAA Certified Drone Pilot. Certified Professional Photographer 📸 (CPP). Certified LGBT Business Enterprise 🌈.

1y

Disco Darren 🕺 you are so spot on with this. Your friend in Dallas, Texas, Cowboy 🤠 Rick

Jason Wilson

SEO & PPC Growth Engines for B2B Companies

1y

This is great. It's always cool seeing good examples of people doing it right. Such a blind spot for most local business owners.

Joy Hawkins

Owner/President at Sterling Sky Inc, Google Business Profile Product Expert

1y

Pictures of moldy walls don't drive conversions? I'm so shocked. 😉

David Baer

Mentor & Trainer to Marketing Service Providers | A.I. Implementation Advisor to SMBs

1y

Many businesses aren't even aware of Google Posts. I assume, for the most part, they're most effective for local SEO. If it extends beyond local, how would other types of businesses use them?

Stéphanie BARGE

Consultante SEO & SEO local 🎯 Google Addict 😋

1y

Google posts to create a customer experience while highlighting the corporate culture. Thanks for the tip Darren Shaw.

Suman Dash

SEO Enthusiast l Data Analyst | Digital Marketing Specialist

1y

Appreciate your efforts on collecting examples on what to do and what not to post. It was more clear with the examples. Thank you so much.

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