This year’s summary is email-first.
This means that active ThisWeekInCoworking.com email subscribers got it first (it arrived in inboxes at 6am ET on Dec 30th 2021). A web version will then be published in early 2022.
Below is an overview of what this year’s news and my annual summary digs into.
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This Summary is sponsored by…Syncaroo!
Syncaroo helps flex workspace operators connect their different tech platforms to automate all those important, but time-consuming, tasks that go into promoting availability, processing leads & closing sales.
📨 TWIC 2021 in Numbers.
💌 50 newsletters sent (excluding this one).
📖 51% newsletter email open rate.
🔗 1,076 stories summarized.
👀 101,000+ cumulative LinkedIn views.
💙 7 of 2022’s first 15 newsletters are sponsored.
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🤝 Market trends.
The summary shares 9 emerging market trends, including how coworking (and the shift to flex) affected governments, city outskirts, suburbia, rural economies, multinational corporations, cooperation, landlords, franchising, hotels, kitchens, colleges, brokers and retail.
🚀 The coworking 'brand'.
I dig into three trends around how coworking is growing, and is perceived, across the world, in the mainstream, as social impact drivers and the boomerang of virtual and belonging as we move towards Web3 and beyond.
🤓 Technology trends.
The annual summary looks into two major shifts happening in workspace technology, including 80+ stories around how the discovery of flex workspace is evolving and 64 stories about the shift towards an open and interconnected workspace operating system.