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๐Ÿ“ฌ Is mail compliance a growth & retention strategy?
Sofia Stolberg from PilotoMail shares 3 reasons why coworking spaces are starting to see Expand ๐Ÿ‘‡ mail-related compliance as a growth and retention strategy.
In short: it shows you take mail security seriously, it’s a strong differentiator, and well-managed mail subscriptions have very very little churn.
๐Ÿ˜ณ HOW MUCh of these OG’s revenue stack is virtual offices?
In Sofia Stolberg’s latest Forbes EQ piece, we hear what industry leaders Ashley Buckner, Flip Expand ๐Ÿ‘‡ Howard and Michelle Stiegler (from well-established firms Carr Workplaces, Lucid Private Offices and Premier Workspaces respectively) think about Virtual Office (VO) products.
Flip notes that VO memberships represent nearly 70% of his profit margins across 26 locations, and "represent the highest revenue per square foot offering in the business". Michelle notes that over the last 22 years, VO plans have been a big part of their book of business, while Ashley noted how VO sales have a unique ability to go straight through to the bottom line.
๐Ÿ”ฎ Is the future of workspace all about brand-led hospitality?
Sofia Stolberg from PilotoMail penned a fantastic piece in Forbes EQ about how some coworking and Expand ๐Ÿ‘‡ flex space brands (and people) are kicking butt with their branding, and how it could drive the hospitality-driven future of work.
Also featured in the piece are Arian Lewis (Kiln), Sibila Lantzy (Shift Workspaces), Liz Elam (GCUC), Jamie Hodari (Industrious), Brad Krauskopf (Hub Australia), and Caleb Parker (Brave Corp).
๐Ÿ“ Is profitability being held back by square footage?
Forbes shares a piece by PilotoMail’s Sofia Stolberg that looks at how, even with coworking demand Expand ๐Ÿ‘‡ growing 240% on some platforms, the combination of high ops costs, revenue instability, competition and the pandemic make reaching profitability harder.
A sure-fire way to get to higher profits? Breaking away from revenue tied to square footage.
๐Ÿคซ Does coworking have a revenue problem?
Sofia Stolberg from PilotoMail shares another Forbes contribution looking at whether coworking (and Expand ๐Ÿ‘‡ it’s built in double-edge-sword of flexibility) has a revenue problem, given that Deskmag is reporting that nearly half of all operators are struggling to turn a profit.
The post highlights some remedies, including more cost-effective lead gen strategies, better retention through hospitality, and a veritable paradigm shift in coworking revenue stacks.

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