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🔦 How to build engaging member spotlights
Taylor Mason from talemaker shares their secret sauce for putting together and publishing engaging Expand 👇 member spotlights (the kind of content where you toot the horn of your existing members).
🙌 9 coworking leaders on their best advice for building community
The Optix team asked nine experienced coworking leaders for their best piece of advice for building Expand 👇 community in their space.
The leaders who shared advice were Mark Eaton (The Corner Coworking), Steve Krueger (ECOMsquare), Rebecca Brian Pan (Trellis Coworking), Karen Tait (The Residence Coworking), Tori Taylor & Viarni Bright (Bad Company), Michael Mason (Olio Coworking), Maggie Segrich (Sesh Coworking), and Gerarld Vanderpuye (Impact Brixton). They shared where to put 10x effort, involving the neighborhood, making member connections frictionless, creating a unique vibe, events, experiences, passions and starting before you open.
🔥 4 steps to warm up not-ready-yet workspace leads
Taylor Mason shares 4 steps that flex space operators should implement to convert leads that don’t Expand 👇 immediately convert into members. They are: 1. Segment, 2. Preliminary email, 3. Follow-up series, and 4. Good triggers.
✅ Proof that content marketing works for coworking spaces
Taylor Mason shares some 2022 content marketing stats from The Post Workspaces. They include 11k Expand 👇 views, a 51% visitor retention rate, 1k unique visitors arrived through just 3 pieces of content, and evergreen content from 2021 still generating 1,200 visits.
A quick reminder that content can pay huge dividends, especially when designed around a strong long-term strategy.
📝 Why every workspace operator should write down their ideas.
Taylor Mason shares a quick post highlighting 4 benefits of writing down your ideas, regardless of Expand 👇 whether you run a single space, a hundred locations or are selling your concept to landlords or brokers.

 

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