Ryan Simonetti shares their 5 top predictions for 2024. In short: employees becoming members; buildings becoming brands; places swapped for networks; dictated office is out and choice is in; and fewer, bigger, "better" in-person events.

P.S. Someone really should log all of these predictions somewhere, say in a digital industry-specific newsletter, so we could, for example compare them to previous year's predictions. Aaaand... Done.