Discussions Β» π’ CBRE partners with Industrious for new NYC office (π Visit source)
Global real estate giant CBRE is incorporating flexible workspace into its new global financial headquarters in Manhattan. Partnering with Industrious, the flex workspace brand will manage and market an initial 2 out of 6 floors in total. CBRE employees will have access to Industrious' adjacent space, amenities, and events. As time goes on, CBRE will have the ability to flex up or flex down allowing the firm to either take over some of the initial Industrious space for it's own use or (less likely) offer up more to them. ICYMI: Since 2020, CBRE has held a 35% stake in Industrious, having invested $230M in the brand.
What is being described as a "fixed-flex-HQ strategy", this is an excellent example of further adoption of flexibility into enterprise workspace planning. HQs aren't going away, per se, but they are getting smaller and more likely being found adjacent to or in partnerships with some amount of flexible workspace that may or may not be open to the public.