Marty Swant shares some details in Digitay around how WeWork is bringing consumer brands (and new revenue) into their spaces.

In short? Charging consumer brands for exposure, ad spots and experiential campaigns in front of their members.

The article mentions Recess (led by Jack Shannon), and this is something I loved helping workspaces around the world with during my time launching and leading included.co (check that out to run your own virtual/irl perks programs). Still believe this is a huge opportunity for engaged communities.