Craig Baute shares some discoveries they made digging into a coworking chain's data.

Key takeaways are that not all locations converted website visits to tours (some took 11 visits, others took 55 visits), tour conversions also varied by location (hot-desking heavy location converted 72% of tours to members, where another hot-desk heavy location had almost no tours and abismal conversion rates whilst the average office-heavy conversion rate was 37%). Interestingly unstaffed locations with virtual tours performed similarly to similar spaces with in-person tours.