Syncaroo Assistant got an upgrade this week to introduce Alerts. The tool, currently in private beta, which already presents live data alongside any web app - now also gives marketing, sales, ops and exec teams access to customizable feeds of important changes across their business data.

Alerts also offer increasingly smart reminders for tasks that specific teams may need to then get done - and that's just the beginning. How do I know? Full disclosure, I wrote a lot of the code powering Alerts in Assistant.