A great post from Workbar CEO Sarah Travers shares her take on how coworking can help bridge the gap of over supply and outdated space to meet businesses’ evolving needs.

Workbar CEO Sarah Travers, shared a post where she outlines how their brand has "cracked the code" on coworking for teams.

If you’re interested in learning more about Workbar and Sarah, be sure to check out our interview with her on a recent episode of the TWIC Podcast.

Workbar‘s Back Bay location has demonstrated exceptional performance, growing from operational break-even within six months of opening in 2018 to generating $27 per square foot above market rent in 2024. The location’s revenue has consistently increased despite declining traditional office rates, with premiums growing from $12 PSF in 2020 to $19 PSF in 2023, driven by strong demand for coworking memberships.

Curious to learn more about Workbar and their CEO Sarah Travers? Tune into this recent episode of the TWIC Podcast to hear her chat with Hector.

Sarah Travers, joins Hector Kolonas on the official TWIC podcast to discuss her extensive coworking career, and what drove her strategic thinking that is leading to Workbar into it’s very own category of coworking.

Sarah Travers from Workbar shares why she finds working from a coworking space with "neighborhoods" more productive, and private, than working from a space filled with "fishbowls" of private offices.

The term neighborhoods is one that’s been used a few times over the years, to classify how a space is split up by purpose vs membership or customers. In her example "Switchboard" neighborhood is open plan and people are welcome to make video calls when they need – flanked by a nearby bank of soundproof phone booths for added privacy when necessary; another is called the "Commons" where teams can meet and collaborate.

We’re curious, do you offer purpose-focussed areas in your space that members (or your team) can move fluidly between? If so, what are they?