Vast Coworking Group saw a 21% increase in sales and a 16.5% increase systemwide membership across its Venture X and Office Evolution brands in 2023. The company also opened 11 new locations (9 Venture X; 2 Office Evolution) and added 295,578 square feet to its global footprint across both brands.

The group also promoted several longstanding leaders to its executive team, including Paula Mercer (to Vice President of Vast), Tammy Senter (to Vice President of Operations, Venture X), Brad Johansson (to Vice President of Operations, Office Evolution) and Darcy Masciotro (to Vice President of Operations, Intelligent Office).

Paula Mercer, VP of Coworking for Vast Coworking at United Franchise Group chats with Gio and Jamie on the Flex Uncensored podcast about their strategy of creating a diverse portfolio of brands, the importance of servicing franchisees and learning from past experiences.

Giovanni Palavicini shares a video from the United Franchise Group‘s recent Vendor Summit, in which we hear a short summary from Paula Mercer about VentureX‘s progress so far.

Spoiler alert: The franchised coworking network currently have 46 locations across 6 countries, with 12 opening in 2022 and have a target of 75 by end of the year.