Leveraging Google Ads for a single-location coworking space is one thing, but doing it across multiple locations requires a different kind of approach. How do you go about allocating your available ad dollars? How do you measure success? And how do you prioritize one space over another? Check out these four considerations from Reuben Lau at Spacefully for how to optimize Google Ads for multi-location coworking spaces.

While it might sound like something out of a movie, there’s an ominous side to Google Ads—one where your budget can be intentionally or inadvertently burnt out by invalid clicks. It’s called “click fraud,” and if you’re not seeing results from your coworking space’s Google Ads campaigns, it might be the reason.

While this might sound farfetched, it’s a real problem: research has found that 11% of search ad clicks are fraudulent or invalid. In this article, Reuben Lau from Spacefully share what click fraud is, how to identify it and prevent it, and what to do if it happens to you.

Reuben Lau and the Spacefully team created 30+ customizable icons for your website and artwork, including icons for Phone Booth, Podcast Studio, Kitchenette, and Virtual Mail.

Thanks Reuben for letting me share this resource without the email gate.