The team at Optix shares why industry veteran Geoff Wood recently switched Gravitate‘s 4 coworking locations over from Proximity.

Why are we sharing what is essentially a marketing case-study? Because of the reasoning, and how it sits within the trend of monolithic-vs-modular stacks.

There are many great software options out there for managing your coworking space. Many have overlapping features and functionality, but when it comes to WiFi, most rely on third party add-ons. Josh Freed, CEO of Proximity recently highlighted how their platform has integrated advanced network capabilities directly into their platform, including VLAN auto-routing and bandwidth shaping, bandwidth tiers and dynamic SSID provisioning.

Trend watch: There are two growing ‘camps’ of coworking tech stacks: modular (where different solutions from various vendors interconnect) and monolithic (where all systems are built by the same company).

Expansive have launched a new flexible workspace location at 605 N Michigan Avenue, situated in the heart of Chicago’s Magnificent Mile. The new center features floor-to-ceiling windows with sweeping skyline views and offers various workspace options including Team Suites, Private Offices, coworking memberships, and on-demand spaces. Located steps from premier shopping and dining, the workspace provides convenient access to downtown attractions with proximity to public transportation including Grand Avenue Station and Millennium Station, positioning businesses in one of the city’s most prestigious and accessible districts.

Proximity has appointed Mike Flanagan as its new Chief Revenue Officer. Flanagan brings 35 years of experience in commercial real estate amenities, having served as a Strategic Advisor for Arch Amenities Group and CEO of LifeStart. This strategic hire comes at a time of significant growth for Proximity, with millions of square feet under management and further expansion planned for 2025.

Mike LaRosa shared a recent post by Coworking Whistler in a Facebook group about the near-immediate impact implementing coworking space management software had on their business.

In short, they achieved a 200% increase in short-term booking revenue within two months of implementing Proximity, transitioning from manual operations to automated systems. In 2025, there are still a number of indie operators forgoing implementing tech.. and evidently revenues.