Sofia Stolberg (from PilotoMail and Piloto 151) joins Liz Elam on the GCUC podcast to unravel the dynamic landscape that of where coworking and virtual spaces overlap.

Sofia Stolberg from PilotoMail penned a fantastic piece in Forbes EQ about how some coworking and flex space brands (and people) are kicking butt with their branding, and how it could drive the hospitality-driven future of work.

Also featured in the piece are Arian Lewis (Kiln), Sibila Lantzy (Shift Workspaces), Liz Elam (GCUC), Jamie Hodari (Industrious), Brad Krauskopf (Hub Australia), and Caleb Parker (Brave Corp).

Forbes shares a piece by PilotoMail‘s Sofia Stolberg that looks at how, even with coworking demand growing 240% on some platforms, the combination of high ops costs, revenue instability, competition and the pandemic make reaching profitability harder.

A sure-fire way to get to higher profits? Breaking away from revenue tied to square footage.

Sofia Stolberg from PilotoMail shares another Forbes contribution looking at whether coworking (and it’s built in double-edge-sword of flexibility) has a revenue problem, given that Deskmag is reporting that nearly half of all operators are struggling to turn a profit.

The post highlights some remedies, including more cost-effective lead gen strategies, better retention through hospitality, and a veritable paradigm shift in coworking revenue stacks.

PilotoMail share the challenges and frustrations of coworking operators like Peter Chee (Thinkspace), David Adato (Downtown Works), Channen Smith (Venture X and Office Evolution) and Tamara Payne (Ensemble Coworking) who have been trying their hardest to be compliant as CMRAs.