The latest edition of Undercurrents digs into e-commerce for coworking. Explore the opportunity, challenges, lessons learned and more from seasoned experts who’ve done the "hard part" (sometimes many times).

Learn from Josh Dane (Runway East), Anne Olsen (The Shop Workspace), Chiko Abengowe (Perfect Office Solutions), Lyndon Cookson (AccelerateX), Ben Rigby (x+why), Kane Willmott (iQ Offices), Radoslav Enchev (OfficeRnD) and Eyal Lasker (Flexspace AI).

Miro Miroslavov (OfficeRnD) provides the foreword and last word, and your host for this edition is Hector Kolonas (who wears many hats).

Note: This Undercurrents edition was released in four different formats simultaneously, so you can enjoy the deep-dive report regardless of whether you prefer to watch, listen, read online or download for later – or swap between them as you go. Next up? AI Agents!

OfficeRnD is shedding light on a critical issue impacting coworking spaces: overly complex booking processes that create unnecessary friction for potential customers. Their research showed that forcing visitors to complete lengthy contact forms, make phone calls, or navigate to third-party platforms significantly increases abandonment rates. We’ve had other stories recently where operators shared how they increased revenue simply by adding online bookings, even if they did require those extra steps. The company’s new Growth Hub solution aims to solve this problem by embedding a seamless e-commerce storefront directly into operators’ websites, maintaining brand consistency throughout the customer journey. This approach allows visitors to immediately view availability, pricing, and complete bookings without leaving the site, aiming to reducing the industry’s high average of 70% cart abandonment rate.

If you’re looking for more info on Growth Hub (or to catch up on recent TWIC podcasts), be sure to check out last week’s episode where we spoke with OfficeRND’s Head of Product who shared more about the Growth Hub offering. As proptech evolves and technological advances move forward, it’s important to keep yourself appraised on which features and functionalities are offered via core platforms vs. third party integrations.

The team at PilotoMail shared that they’ve introduced a simplified version for OfficeRnD customers to receive, assign and track mail for members.

The post does dive into the comparison of the standalone "Full" version of PilotoMail vs this lighter, but arguably easier to activate for some operators, version.

Ben Northrop shared why, in a world full of integration options, Workbox opted for a managed approach to connecting their OfficeRnD and essensys Platform setups via Syncaroo.

Notably, the integration saves their community teams 10-20 minutes of extra work per new member, while also reducing the load (and stress) on their IT team as they scale.

Join us on Thursday, 27th March at 11 AM ET to discover how e-commerce revolutionizes revenue generation across industries and how you can harness that power for your coworking and flex workspace business.

We’ll explore the gap between traditional sales methods and modern online bookings, share actionable insights for implementing e-commerce in your workspace, and demonstrate how OfficeRnD Growth Hub drives conversions through instant bookings, seamless checkouts, and automation.