EventIndustryNews reports that Convene are segmenting the brands to make the distinction clearer between their offerings. As part of this move 4 etc.venues locations are being converted to Convene locations.

Market positioning, especially within multibrand networks, are a big focus this year. This will create ripples for all operators as competition for keywords and budgets get diluted across offerings.

In a (soft-paywalled) piece, the EGI covers how Convene and local flex operator x+why are teaming up in the UK to find locations they can run together to offer both events and workspace solutions.

I don’t usually point to paywalled content, but could not find an alternative source for this.

Ryan Simonetti shares their 5 top predictions for 2024. In short: employees becoming members; buildings becoming brands; places swapped for networks; dictated office is out and choice is in; and fewer, bigger, "better" in-person events.

P.S. Someone really should log all of these predictions somewhere, say in a digital industry-specific newsletter, so we could, for example compare them to previous year’s predictions. Aaaand… Done.

Congrats Ryan Simonetti and team.

Natalie Hernandez shares a piece highlighting how Convene is bucking the popular narrative that coworking is on it’s way out noting that the firm has "kept it coworking tenants intact with an 80% occupancy rate at an average lease term of 15 months."